Who we are and why we’re here. Read our story and the stories of our practice.

Our Story

We have both always chased the experiences and activities that have made us feel most alive.

Running a trail race, cooking a new recipe, plunging into the freezing ocean in January, exploring a new corner of the map or relishing in the warmth of the people we love—this life is meant to be experienced in its fullness.

We started Tender Co. to marry all of the things we love and share these experiences with people.

We truly believe the world is a better place with mindful movement, intentional time in nature, thoughtful connection within relationships and community, and deliciously nourishing food. We decided to take our romantic idea of creating a space for these things and actually do it.

So…
Welcome to Tender Co.
What are you tending to?

About Courtney

The path of Courtney’s career has been consistently paved by the desire to help others feel their best. This has led her to work in schools, cafes, farms, restaurants and gyms. As a licensed therapist and co-founder of Tender Co., she has merged her entrepreneurial spirit with her life’s calling. Courtney believes life is a creative process that we get to shape. Tender Co. is the ultimate vessel for her expression—and collaborating with her life partner, Jed, is one of her greatest joys.

photography by
Anastasia Lavallee

About Jedediah

Jedediah Magnusson spent the first half of his career in a rapidly growing start-up, gaining skills in marketing, brand building and creating community. Through physicality, immersion in nature and self expression, Jed seeks to create experiences and spaces for people to thrive. His newest iteration of this mission is specifically around encouraging men to lean into opportunities of community, vulnerability and self expression.